B2B MARKETING & AI EXPERT
Marketing
Leadership For
The AI Era
Helping B2B technology companies grow faster, work smarter and stay distinctive as marketing changes.
Does Your Marketing
Need a Rethink?
We're now firmly in the AI era and every day it is changing how brands reach, engage and market to customers. New tools promise greater speed and efficiency, but the real question is: are they making marketing more effective?
Too often, the answer is no, so why?
- Sales, Product and Marketing are still pulling in different directions.
- Your positioning and proposition aren't distinctive enough.
- More content and activity still aren't translating into pipeline.
- AI tools are being introduced without a clear strategy, workflow or measure of value.
The answer isn't simply more tools or more activity, it's knowing what to automate, what to accelerate and where human creativity and judgement matter most.
That's where I come in.
B2B Marketing Built
For the AI Era
AI is changing how customers discover brands, how teams create content, how campaigns are run and how marketing functions operate. I help B2B technology businesses work out what that means in practice and where AI can genuinely improve performance rather than simply add more tools.
1. Strategy: Are your market, ICP, positioning and GTM priorities clear?
2. Customer & Demand: Do you understand how your buyers discover, evaluate and choose you and where is AI changing that journey?
3. Marketing Operations: Where can AI, automation and better workflows remove repetitive work, improve speed and give teams more time for higher-value thinking?
4. Execution & Measurement: Which programmes are actually creating engagement, pipeline and revenue and what should be stopped, improved or scaled?
My Results
35 - 40%
Pipeline growth across recent technology engagements
42%
Increase in inbound demand
32%
Growth in new-business revenue
160%
Growth in customer base through growth marketing and product launches
Services
Where I Create Impact
I combine senior marketing leadership with practical AI capability, creative thinking, and hands-on execution helping teams decide what matters, build it and make it work.
01.
Strategy & Positioning
Decide where to play, how to win and where AI can add value.
- GTM, Product-Market Fit & Market Prioritisation
- Positioning, proposition and category differentiation
- International expansion and marketing operating models
02.
Brand, Content & AI Discovery
Build a brand people and increasingly AI can find, understand and trust.
- Distinctive messaging, narrative and creative direction
- Content strategy and executive thought leadership
- SEO, GEO/AI visibility and customer proof
03.
Demand, Experiences & Growth
Turn attention into relationships, pipeline and revenue.
- Demand generation, ABM and sales activation
- Executive events, field marketing and customer experiences
- Partnerships and co-marketing programmes
04.
AI, Automation & Marketing Operations
Use AI to make marketing better, not just busier.
- AI capability, workflow and use-case assessment
- CRM, automation, lead scoring and qualification
- Measurement, team adoption and AI-enabled ways of working
My view on AI
Automate the repetitive and accelerate the valuable.
Protect the things that make your marketing human and distinctive.
Certification
Why Work With Me?
I've built and transformed marketing functions across B2B technology businesses, from start-ups and scale-ups to global companies.
I've built teams from 2 to 35 people, worked directly with CEOs and founders, and supported businesses through international expansion, funding, IPO, M&A and repositioning.
Today, I'm applying that experience to one of the biggest shifts marketing has faced: how AI changes the way teams research, create, operate, measure and grow.
My approach combines strategy, creativity, technology and execution.
AI can make marketing more efficient but human judgement makes it effective.
How We Can Work Together
90-Day Marketing Growth & AI Programme
A focused programme to understand what is working, what isn't, and where strategy, AI and better execution can create the greatest commercial impact.
I work with you from diagnosis through implementation, identifying priorities, redesigning workflows and building and testing the programmes needed to create measurable growth.
Fractional Marketing Leadership
Senior marketing leadership for businesses navigating growth and AI transformation.
I work alongside CEOs, Founders, Product and Sales teams to set the direction and help deliver a thriving, practical, creative thinking, practical AI capability, and commercial accountability without the need for a full-time senior hire.
Ongoing & Ad Hoc Marketing Support
Focused support for a specific project, combining senior strategic thinking with hands-on execution to move things forward quickly.
Marketing Audit • GTM Launch Plan • Conference & Event Marketing • Educational Event Programmes • Case Study Creation • Awards Entry • Executive Thought Leadership • International Market Launch